Expression in architecture provokes the use of all adjectives, from balanced to dynamic, only infrastructure is meaningless.
Using a promotional budget for architectural articulation pays off more than advertising.
Selecting in the design process which architectural elements are available to articulation and composition, channeled by function and concept, is what generates architecture.
A shaded awning, a pedestrian ramp, skylights and a few working columns are sufficient to achieve a completely transparent building that transcends the shoe box architecture typical of megastores.
Expression in architecture provokes the use of all adjectives, from balanced to dynamic, only infrastructure is meaningless.
Using a promotional budget for architectural articulation pays off more than advertising.
© Dirk Coopman